Most change efforts don’t fail because of technology — they fail because people feel unsure, overloaded or unconvinced. This article translates John Kotter’s classic insights into the daily reality of Swiss SMEs, highlighting eight common traps in transformation and how to avoid them with practical, people-focused steps you can begin today.

Effective leadership is a continuous journey of learning and adaptation. We explore key insights on fostering trust, embracing vulnerability, adapting to change, and thinking long-term. By integrating these principles, leaders can build stronger, more resilient organizations equipped to thrive in today's dynamic world. Discover practical strategies to create a supportive environment, lead with courage, stay flexible, and focus on enduring success.