Digital transformation. Change management. Agile Organisation. Organisational development. Agile leadership. Digital business strategy. Customer experience. Cross-functional collaboration. Team leadership. Learning organisation.

About Natalie Huong

As a dynamic change leader and trusted advisor, I empower organisations to navigate digital transformation, fostering growth and innovation.

From strategy to execution, I empower organisations to navigate change with confidence, unlocking their full potential along the way. With a focus on collaboration and adaptability, I help teams build resilient, future-ready cultures.

Let’s ignite change and shape your digital journey together!

How I help your organisation

Empower organisations for seamless digital transformation

I enable organisations to embrace digital transformation that align technology with business goals, ensuring a smooth and impactful transition into the digital age.

Build agile teams and resilient organisations

I help organisations embrace agility by transforming teams, leadership and culture. Together, we enable fast adaptation, foster effective collaboration, and nurture a growth mindset for sustainable success.

Navigate change with clarity and confidence

I support organisations build trust, minimise resistance, and transform change into a catalyst for continuous learning and long-term growth.

My transformation journey: from learner to leader

Facing change head-on

More than a decade ago, my journey began as a learner navigating the complexities of digital transformation. I asked countless questions, adapted to new technologies and practices, and overcame resistance. Along the way, I discovered the importance of trust, collaboration, and a growth mindset.

Turning challenges into strengths

Over time, I gained deep insight into the human side of transformation—the fears, aspirations, and potential for growth. Leading diverse teams of internal and external stakeholders taught me to bridge strategy, perspectives, and languages, always with people at the centre.

Empowering others through transformation

Today, I use these lessons to help organisations navigate digital transformation, foster agility, and embrace change as a driver for growth. My personal journey fuels my passion, reminding me that successful transformation is always about people.

Industry knowledge

Digitalisation, automation & infrastructure. Financial services. Retail & consumer goods. Tourism & hospitality. Insurance & healthcare. Aviation & transportation. Geospatial engineering. Software & Web Development. Real estate. Public Sector. Social Services.

Style

Agile. Curious. Courageous. Creative. Customer-focused. Determined. Empathetic. Enthusiastic. Motivating. Open-minded. Respectful. Team player.

Professional experience

2022 - TODAY

go digital GmbH

Founder

Enabling digital transformation, organisational development and change for SME’s and international companies.

2021 - TODAY

Fachhochschule Graubünden

Lecturer & Coach

Digital Business Management

2019 - TODAY

bergpunkt Alpine School

Member of the board of directors

Digital strategy & realisation of a new digital platform.

2012 - 2021

Namics - acquired by Merkle

Account Director

Growing existing and winning new customers in the financial services sector.

Senior Principal Consultant | Key Account Manager

Leading financial and retail clients through digital transformation.

Principal Consultant

Senior Consultant

Consultant| Project Manager

2005 - 2012

Müller Illien | Ryffel & Ryffel | Keller Landscape Architects

Project manager

Construction project management from design to realization.

2003 - 2005

nu scapes

Freelancer

Project support for landscape architects and urban planners.

Qualifications & certificates

Change Leadership

Equipping leaders with the tools to design and implement effective change strategies in complex systems.

  • Human-centered systems thinking, 2023
    Applying human-centred design to tackle systemic challenges and create solutions that align with organisational goals and user needs.

  • Leading complex projects, 2024
    Mastering frameworks and strategies for navigating uncertainty and driving impact in multifaceted projects.

  • Designing for change 2025 (completion pending)
    Focusing on fostering adaptability and designing solutions for change management challenges.

IDEO U, San Francisco, California, US

Multi-Party Mediation, 2024

Facilitating collaboration and resolving complex conflicts in group settings with structured mediation techniques.

M2 Academy, Munich, Germany

Mediation with LEGO® Serious Play®, 2023

Using LEGO® Serious Play® to unlock creative problem-solving and foster team alignment during mediation processes.

M2 Academy, Munich, Germany

Certified Business Mediator, 2022

Specialising in resolving workplace, multi-party, and business disputes with a focus on sustainable outcomes and restored relationships.

M2 Academy, Munich, Germany

Startup Board Academy, 2020

Equipping startup boards with the skills to navigate governance, strategy, and growth challenges.

ZHAW School of Management and Law, Zurich

Negotiation for Leaders, 2019

Mastering high-stakes negotiation techniques tailored for leadership and executive roles.

Kinnaird Negotiation, Woking, UK

Scrum Master and Product Owner Training, 2014

Driving agile transformation by facilitating collaboration, prioritisation, and adaptive product delivery.

Namics (acquired by Merkle)

Negotiation Techniques, 2011

Mastering negotiation based on the Harvard principle—focusing on mutual interests, fostering collaboration, and achieving sustainable agreements..

Dominik Knill, ETH Zurich

Presentation Skills, 2010

Delivering impactful presentations with clarity, confidence, and audience engagement.

Thomas Skipwith, ETH Zurich

Leadership & strategic skills

Education

MAS ETH in Management, Technology & Economics

Master of Advanced Studies, ETH Zurich (MTEC)

Dipl. Ing. Landscape Architecture

Technical University of Munich

I like

Morning air. Uphill. Downhill. Stony paths. Untouched slopes. High kicks. Flow. Curious people. Quick thinker. Silence. Spinning ideas. Cook, taste and enjoy. For friends with friends. Architecture and design. Breathe.

Creativity is intelligence having fun.

Albert Einstein