I help people and organisations move through digital change – with clarity, confidence and a focus on what really matters: your team.
About Natalie Huong
Change isn’t just a strategy – it’s something people go through.
I support organisations as they navigate digital transformation and cultural change. From shaping strategy to making it real, I help teams move forward with confidence – step by step, and always with people at the centre.
My approach is collaborative and adaptable. I create space for growth, build trust in uncertainty, and guide teams toward resilient, future-ready ways of working.
I don’t believe in quick fixes or one-size-fits-all solutions. I believe in real change – grounded in empathy, clarity and action.
Let’s shape your digital journey together – in a way that feels right for your people and right for your future.
How I help your organisation
Empower organisations for seamless digital transformation
I enable organisations to embrace digital transformation that align technology with business goals, ensuring a smooth and impactful transition into the digital age.
Build agile teams and resilient organisations
I help organisations embrace agility by transforming teams, leadership and culture. Together, we enable fast adaptation, foster effective collaboration, and nurture a growth mindset for sustainable success.
Navigate change with clarity and confidence
I support organisations build trust, minimise resistance, and transform change into a catalyst for continuous learning and long-term growth.
My transformation journey: from learner to leader
Facing change head-on
More than a decade ago, my journey began as a learner navigating the complexities of digital transformation. I asked countless questions, adapted to new technologies and practices, and overcame resistance. Along the way, I discovered the importance of trust, collaboration, and a growth mindset.
Turning challenges into strengths
Over time, I gained deep insight into the human side of transformation—the fears, aspirations, and potential for growth. Leading diverse teams of internal and external stakeholders taught me to bridge strategy, perspectives, and languages, always with people at the centre.
Empowering others through transformation
Today, I use these lessons to help organisations navigate digital transformation, foster agility, and embrace change as a driver for growth. My personal journey fuels my passion, reminding me that successful transformation is always about people.
Industry knowledge
I work across sectors – from finance to retail – but the common thread is always people navigating big shifts. My role is to guide them through it.
Digitalisation, automation & infrastructure. Financial services. Retail & consumer goods. Tourism & hospitality. Insurance & healthcare. Aviation & transportation. Geospatial engineering. Software & Web Development. Real estate. Public Sector. Social Services.
Style
Agile. Curious. Courageous. Creative. Customer-focused. Determined. Empathetic. Enthusiastic. Motivating. Open-minded. Respectful. Team player.
Professional experience
2022 - TODAY
go digital GmbH
Founder
2021 - TODAY
Fachhochschule Graubünden
Lecturer & Coach
2019 - TODAY
bergpunkt Alpine School
Member of the board of directors
2012 - 2021
Namics - acquired by Merkle
Account Director
Senior Principal Consultant | Key Account Manager
Principal Consultant
Senior Consultant
Consultant| Project Manager
2005 - 2012
Müller Illien | Ryffel & Ryffel | Keller Landscape Architects
Project manager
2003 - 2005
nu scapes
Freelancer
Qualifications & certificates
Change Leadership, 2025
Equipping leaders with the tools to design and implement effective change strategies in complex systems.
Designing for change 2025
Focusing on fostering adaptability and designing solutions for change management challenges.Leading complex projects, 2024
Mastering frameworks and strategies for navigating uncertainty and driving impact in multifaceted projects.Human-centered systems thinking, 2023
Applying human-centred design to tackle systemic challenges and create solutions that align with organisational goals and user needs.
IDEO U, San Francisco, California, US
Multi-Party Mediation, 2024
Facilitating collaboration and resolving complex conflicts in group settings with structured mediation techniques.
Mediation with LEGO® Serious Play®, 2023
Using LEGO® Serious Play® to unlock creative problem-solving and foster team alignment during mediation processes.
Certified Business Mediator, 2022
Specialising in resolving workplace, multi-party, and business disputes with a focus on sustainable outcomes and restored relationships.
Startup Board Academy, 2020
Equipping startup boards with the skills to navigate governance, strategy, and growth challenges.
ZHAW School of Management and Law, Zurich
Negotiation for Leaders, 2019
Mastering high-stakes negotiation techniques tailored for leadership and executive roles.
Kinnaird Negotiation, Woking, UK
Scrum Master and Product Owner Training, 2014
Driving agile transformation by facilitating collaboration, prioritisation, and adaptive product delivery.
Negotiation Techniques, 2011
Mastering negotiation based on the Harvard principle—focusing on mutual interests, fostering collaboration, and achieving sustainable agreements..
Presentation Skills, 2010
Delivering impactful presentations with clarity, confidence, and audience engagement.
Leadership & strategic skills
Education
MAS ETH in Management, Technology & Economics
Dipl. Ing. Landscape Architecture
I like
Morning air. Uphill. Downhill. Stony paths. Untouched slopes. High kicks. Flow. Curious people. Quick thinker. Silence. Spinning ideas. Cook, taste and enjoy. For friends with friends. Architecture and design. Breathe.
Creativity is intelligence having fun.
Albert Einstein