Most change efforts don’t fail because of technology — they fail because people feel unsure, overloaded or unconvinced. This article translates John Kotter’s classic insights into the daily reality of Swiss SMEs, highlighting eight common traps in transformation and how to avoid them with practical, people-focused steps you can begin today.

Digital transformation can feel overwhelming—but it doesn’t have to.
Real change starts with people, not tools. When we understand the emotional side of transformation, we can lead with empathy, build trust, and help our teams grow with confidence.