Stories of transformation and change – built around people.

Over the past 13 years, I’ve supported more than 60 teams across 10+ industries – from financial services to tourism, healthcare to tech.

In every project, the goal is the same: Help people navigate change with more clarity, confidence and connection.

Because no matter the system, structure or strategy – it’s people who bring transformation to life.

Experience in numbers.

10+

Industries

from finance to retail, manufacturing to health

60+

Projects    

shaped around people and purpose

30+

Clients

across Swizerland and Europe

13+

Years

Supporting change and transformation

Case stories

From complexity to shared clarity

Multinational tech corporation

How do you align over 1,000 content creators around a shared direction?
Together, we built a blueprint that turned disconnected processes into a clear, user-focused editorial workflow:

  • Central editorial process with shared ownership

  • Blueprint to guide strategy, planning and content ops

  • Better collaboration across markets and teams

Going digital without loosing your footing

bergpunkt alpine school

A digital future – rooted in the spirit of the mountains.
Together, we shaped a platform that supports users, guides and administrators – without adding complexity.

  • A digital strategy tailored to a unique outdoor experience

  • Seamless booking and content workflows for the team

  • A shared space that supports users before, during and after their tour

Realigning a running project

Financial institution

What happens when governance is missing, but the project’s already moving?
I stepped in mid-project to bring clarity, define roles, and help a cross-functional team align around a shared roadmap:

  • Building dashboards and roles to support visibility and coordination

  • Creating structure across functions while the project continued

  • Supporting handover to the new internal project manager

Swiss financial services company

Developing a partnership of trust

It is not all about reaching goals and celebrating go-lives.

Let’s talk about how to establish a strong partnership within and across disciplines, teams, companies and borders.

aufgeblüht

Enabling flourishing collaborations

Beatrice is a solopreneur empowering individuals to harness their inner strength and conquer daily challenges. I supported her in spreading the word about her services and online offerings.

  • Target group, Personas and needs

  • Value proposition, products and services 

  • Translating value proposition

  • Online booking options

Collaboration with opengis

Entering a new age of cadastral surveying

The aim is to develop an application for an open source geoinformation system that is available to users of cadastral surveying all over Switzerland. Different steps:

  • Project overview and steps

  • Development of Personas

  • Translating requirements into user journeys

  • Compilation of an RfP

Industry experience

I’ve worked with Swiss and international organisations across:

Finance. Insurance. Retail. Manufacturing. Health. Tourism. Engineering. Technology. Infrastructure. Public sector. Startups.

Each project is different – but what stays the same is the focus:
Supporting people in understanding, shaping and owning their part of the journey.

Work samples

Waber PPM

Digital business card reflecting the company’s services and expertise - simple and functional

The concept and implementation were completed within just one day, offering a clean, user-friendly design. This rapid turnaround ensured that Waber PPM could quickly establish an online footprint without compromising quality.

This project highlights the agility and efficiency of independent consultants using small-scale digital solutions.

Global multi-category Swiss brand

Crafting a contemporary Marketing Ecosystem

Supporting the world-renowned  Swiss brand  in analyzing, defining targets, and seamlessly implementing a state-of-the-art  marketing organization.

  • Analysis

  • Target Picture

  • Transformation

Swiss credit card provider

Storytelling and Content Marketing

Creating a storytelling format to convey the advantages of a particular credit card in an engaging and motivating style for users.

  • Storytelling concept

  • Selection & coordination of copywriters

  • Coordination of monthly blogposts

From vision to digital reality for an analogue business model

Wissen. Methoden. Sinn.

Supporting a solopreneur in defining target market, business model, value proposition, offering. Designing and implementing a personal brand.

  • Target Market & Personas

  • Business Model & Value Proposition

  • Service offering

  • Personal branding & design

  • Website concept, design & Implementation

  • Marketing Concept

Go digital case study knife manufacturer

Leaping into the digital future

Knife manufacturer

A multi-channel-capable e-business platform, a high-quality online brand experience and the introduction of direct online sales - these were the goals for positioning the knife manufacturer optimally for the digital future.

  • Content Strategy & Digital Marketing  

  • Website & E-shop Setup and Rollout

  • Content processes & production for all products and categories

  • Product configurator

  • Gift Finder

  • Content Hub

  • CRM strategy

Swiss financial services company

Full service in various business areas: Research, strategy, usability testing, UX, content concept and production, SEO consulting, requirements engineering, implementation and (automated) testing. 

  • Implementation of a public web portal

  • Website & portal for asset management

  • SEO and analytics support

  • Digital candidate journey and careers website

  • Website and capability portal for wealth management

Swiss credit card provider

A flexible platform creates synergy effects for the credit card provider. A consistent appearance with a lean and high-performant all-in-one system.

  • Adaptation of concept & design for 4+ websites

  • Implementation of 4 websites in one system

  • Implementation of 4 more websites upcoming

Visana health insurance

With the goal to become a digital service leader among the Swiss health insurances our client is seeking to consistently focus on customers and their needs.

  • Online Strategy

  • Concept, design and FE implementation for website relaunch

  • Concept and design for premium calculator 

  • Newsroom organization 

Go digital case study financial services

Swiss financial services company

Our joint goal: realigning our customers web presence with the goal to make the website more successful, measurable and most of all understandable for users.

  • User centered design

  • User journeys and prototype

  • Usability tests

  • Concept & content for accounts & cards, mortgages, pension

Overview clients

Digitalisation, automation & infrastructure. Consumer goods & manufacturing. Financial Services. Central bank. Retail bank. Wealth Management. Private banking. Credit card provider. Mountain tourism & hospitality. Alpine School. Geospatial engineering. Open Source Software provider. Real estate marketplace. Health insurance. Medical healthcare provider. Patent office. Swiss federal office. Social services.

Solopreneurs

Coaching, supervision & therapy, health & wellness, consulting & project management.

Startups

Cyber security. Business intelligence. Digital marketing & web development. HR services & software. Modular furniture.

Contact

mail@nataliehuong.com
(+41) 76 576 26 07

Zurich
Switzerland