Solopreneurs. Startups. Alpine school. Mountain tourism. Engineering surveyor. Financial Services. Credit card provider. Central bank. Knife & industrial manufacturers. Industry & transportation infrastructure. Real estate marketplace. Insurance. Patent office. Service organization. Medical technology provider.
Case Studies
Multinational tech corporation
Centralized governance for digital transformation
To streamline fragmented messaging and improve content accessibility, a centralized editorial process was implemented, including:
Establishing agile editorial governance to prioritize content
Providing a blueprint for the content value chain
bergpunkt alpine school
Getting ahead in the mountains - and online
With a digital strategy, we pave the way for the digital future of the alpine school.
User research & persona definition
Value proposition & business model
Digital strategy
UX, design concept and implementation
Online Marketing
Financial Institution
Project governance through digital transformation
A new CMS is implemented based on a digital vision, followed by a new web presence. The project governance support is divided into four phases:
Analysis to become a general overview
Organisation of projects, roles & dashboards
Stabilisation sprint by sprint
Hand over to a new internal project manager
Swiss financial services company
Developing a partnership of trust
It is not all about reaching goals and celebrating go-lives.
Let’s talk about how to establish a strong partnership within and across disciplines, teams, companies and borders.
aufgeblüht
Enabling flourishing collaborations
Beatrice is a solopreneur empowering individuals to harness their inner strength and conquer daily challenges. I supported her in spreading the word about her services and online offerings.
Target group, Personas and needs
Value proposition, products and services
Translating value proposition
Online booking options
Collaboration with opengis
Entering a new age of cadastral surveying
The aim is to develop an application for an open source geoinformation system that is available to users of cadastral surveying all over Switzerland. Different steps:
Project overview and steps
Development of Personas
Translating requirements into user journeys
Compilation of an RfP
Work samples
Waber PPM
Digital business card reflecting the company’s services and expertise - simple and functional
The concept and implementation were completed within just one day, offering a clean, user-friendly design. This rapid turnaround ensured that Waber PPM could quickly establish an online footprint without compromising quality.
This project highlights the agility and efficiency of independent consultants using small-scale digital solutions.
Global multi-category Swiss brand
Crafting a contemporary Marketing Ecosystem
Supporting the world-renowned Swiss brand in analyzing, defining targets, and seamlessly implementing a state-of-the-art marketing organization.
Analysis
Target Picture
Transformation
Swiss credit card provider
Storytelling and Content Marketing
Creating a storytelling format to convey the advantages of a particular credit card in an engaging and motivating style for users.
Storytelling concept
Selection & coordination of copywriters
Coordination of monthly blogposts
From vision to digital reality for an analogue business model
Wissen. Methoden. Sinn.
Supporting a solopreneur in defining target market, business model, value proposition, offering. Designing and implementing a personal brand.
Target Market & Personas
Business Model & Value Proposition
Service offering
Personal branding & design
Website concept, design & Implementation
Marketing Concept
Leaping into the digital future
Knife manufacturer
A multi-channel-capable e-business platform, a high-quality online brand experience and the introduction of direct online sales - these were the goals for positioning the knife manufacturer optimally for the digital future.
Content Strategy & Digital Marketing
Website & E-shop Setup and Rollout
Content processes & production for all products and categories
Product configurator
Gift Finder
Content Hub
CRM strategy
Swiss financial services company
Full service in various business areas: Research, strategy, usability testing, UX, content concept and production, SEO consulting, requirements engineering, implementation and (automated) testing.
Implementation of a public web portal
Website & portal for asset management
SEO and analytics support
Digital candidate journey and careers website
Website and capability portal for wealth management
Swiss credit card provider
A flexible platform creates synergy effects for the credit card provider. A consistent appearance with a lean and high-performant all-in-one system.
Adaptation of concept & design for 4+ websites
Implementation of 4 websites in one system
Implementation of 4 more websites upcoming
Visana health insurance
With the goal to become a digital service leader among the Swiss health insurances our client is seeking to consistently focus on customers and their needs.
Online Strategy
Concept, design and FE implementation for website relaunch
Concept and design for premium calculator
Newsroom organization
Swiss financial services company
Our joint goal: realigning our customers web presence with the goal to make the website more successful, measurable and most of all understandable for users.
User centered design
User journeys and prototype
Usability tests
Concept & content for accounts & cards, mortgages, pension
Contact
mail@nataliehuong.com
(+41) 76 576 26 07
Zurich
Switzerland