Stories of transformation and change – built around people.
Over the past 13 years, I’ve supported more than 60 teams across 10+ industries – from financial services to tourism, healthcare to tech.
In every project, the goal is the same: Help people navigate change with more clarity, confidence and connection.
Because no matter the system, structure or strategy – it’s people who bring transformation to life.
Experience in numbers.
10+
Industries
from finance to retail, manufacturing to health
60+
Projects
shaped around people and purpose
30+
Clients
across Swizerland and Europe
13+
Years
Supporting change and transformation
Case stories
From complexity to shared clarity
Multinational tech corporation
How do you align over 1,000 content creators around a shared direction?
Together, we built a blueprint that turned disconnected processes into a clear, user-focused editorial workflow:
Central editorial process with shared ownership
Blueprint to guide strategy, planning and content ops
Better collaboration across markets and teams
Going digital without loosing your footing
bergpunkt alpine school
A digital future – rooted in the spirit of the mountains.
Together, we shaped a platform that supports users, guides and administrators – without adding complexity.
A digital strategy tailored to a unique outdoor experience
Seamless booking and content workflows for the team
A shared space that supports users before, during and after their tour
Realigning a running project
Financial institution
What happens when governance is missing, but the project’s already moving?
I stepped in mid-project to bring clarity, define roles, and help a cross-functional team align around a shared roadmap:
Building dashboards and roles to support visibility and coordination
Creating structure across functions while the project continued
Supporting handover to the new internal project manager
Swiss financial services company
Developing a partnership of trust
It is not all about reaching goals and celebrating go-lives.
Let’s talk about how to establish a strong partnership within and across disciplines, teams, companies and borders.
aufgeblüht
Enabling flourishing collaborations
Beatrice is a solopreneur empowering individuals to harness their inner strength and conquer daily challenges. I supported her in spreading the word about her services and online offerings.
Target group, Personas and needs
Value proposition, products and services
Translating value proposition
Online booking options
Collaboration with opengis
Entering a new age of cadastral surveying
The aim is to develop an application for an open source geoinformation system that is available to users of cadastral surveying all over Switzerland. Different steps:
Project overview and steps
Development of Personas
Translating requirements into user journeys
Compilation of an RfP
Industry experience
I’ve worked with Swiss and international organisations across:
Finance. Insurance. Retail. Manufacturing. Health. Tourism. Engineering. Technology. Infrastructure. Public sector. Startups.
Each project is different – but what stays the same is the focus:
Supporting people in understanding, shaping and owning their part of the journey.
Work samples
Waber PPM
Digital business card reflecting the company’s services and expertise - simple and functional
The concept and implementation were completed within just one day, offering a clean, user-friendly design. This rapid turnaround ensured that Waber PPM could quickly establish an online footprint without compromising quality.
This project highlights the agility and efficiency of independent consultants using small-scale digital solutions.
Global multi-category Swiss brand
Crafting a contemporary Marketing Ecosystem
Supporting the world-renowned Swiss brand in analyzing, defining targets, and seamlessly implementing a state-of-the-art marketing organization.
Analysis
Target Picture
Transformation
Swiss credit card provider
Storytelling and Content Marketing
Creating a storytelling format to convey the advantages of a particular credit card in an engaging and motivating style for users.
Storytelling concept
Selection & coordination of copywriters
Coordination of monthly blogposts
From vision to digital reality for an analogue business model
Wissen. Methoden. Sinn.
Supporting a solopreneur in defining target market, business model, value proposition, offering. Designing and implementing a personal brand.
Target Market & Personas
Business Model & Value Proposition
Service offering
Personal branding & design
Website concept, design & Implementation
Marketing Concept
Leaping into the digital future
Knife manufacturer
A multi-channel-capable e-business platform, a high-quality online brand experience and the introduction of direct online sales - these were the goals for positioning the knife manufacturer optimally for the digital future.
Content Strategy & Digital Marketing
Website & E-shop Setup and Rollout
Content processes & production for all products and categories
Product configurator
Gift Finder
Content Hub
CRM strategy
Swiss financial services company
Full service in various business areas: Research, strategy, usability testing, UX, content concept and production, SEO consulting, requirements engineering, implementation and (automated) testing.
Implementation of a public web portal
Website & portal for asset management
SEO and analytics support
Digital candidate journey and careers website
Website and capability portal for wealth management
Swiss credit card provider
A flexible platform creates synergy effects for the credit card provider. A consistent appearance with a lean and high-performant all-in-one system.
Adaptation of concept & design for 4+ websites
Implementation of 4 websites in one system
Implementation of 4 more websites upcoming
Visana health insurance
With the goal to become a digital service leader among the Swiss health insurances our client is seeking to consistently focus on customers and their needs.
Online Strategy
Concept, design and FE implementation for website relaunch
Concept and design for premium calculator
Newsroom organization
Swiss financial services company
Our joint goal: realigning our customers web presence with the goal to make the website more successful, measurable and most of all understandable for users.
User centered design
User journeys and prototype
Usability tests
Concept & content for accounts & cards, mortgages, pension
Overview clients
Digitalisation, automation & infrastructure. Consumer goods & manufacturing. Financial Services. Central bank. Retail bank. Wealth Management. Private banking. Credit card provider. Mountain tourism & hospitality. Alpine School. Geospatial engineering. Open Source Software provider. Real estate marketplace. Health insurance. Medical healthcare provider. Patent office. Swiss federal office. Social services.
Solopreneurs
Coaching, supervision & therapy, health & wellness, consulting & project management.
Startups
Cyber security. Business intelligence. Digital marketing & web development. HR services & software. Modular furniture.
Contact
mail@nataliehuong.com
(+41) 76 576 26 07
Zurich
Switzerland