Developing flourishing relationships
aufgeblüht
For my client, there is nothing more beautiful than accompanying people and animals as they flourish.
Her new website gives insight into her work and methods and offers direct bookings and purchase orders.
Challenge
Beatrice works with the power of flower essences, touch and the healing power of the Tibetan yoga Lu Jong. She strengthens people and helps them to master their everyday life and to recognize their true nature and desires.
Exploring her target group and learning to address them in the right way was the start of a flourishing collaboration…
Process
defining a target group
deriving personas, with needs and wants
providing a value proposition as well as matching products and services
translating the value proposition in words and pictures for a new website
providing direct online booking options
gaining experience, adapting the offer ongoing
deriving a new navigation structure, content concept and content
Persona definition
Value proposition
Workshop location
New Services
Result
Based on newly structured services and a concept the website was fundamentally renewed in terms of design and technology by Furrer ITX on WordPress, and supplemented with important additional functions:
Optimized for all display devices with responsive design
Event calendar with online registration
Order form for proven mixtures
Integration of an online appointment booking
Impact
In close collaboration, Beatrice and I developed Personas, the value proposition, the navigation structure as well as the content for the new website. At the same time I helped Beatrice to build up her know-how in all these topics. She can independently create and publish SEO-appropriate content, generate reach via social media and create offers again and again.