Supporting digital transformation and change –
by putting people, clarity and culture first.
I work with teams and leaders who are navigating digital change and want to create clarity, confidence and shared direction - without losing the people along the way.
Digital change doesn’t fail because of technology. It stalls when people lose clarity, trust or direction.
People before methods
Structure creates clarity
Movement without pressure
How I work with teams in change
My work focuses on creating the conditions where people can regain clarity, confidence and shared direction - even in complex situations.
How I support organisations in change
Every organisation is different. My work adapts to the context. not the other way round.
Creating clarity in complex situations
Alignment across leadership teams
Making trade-offs visible and discussable
Creating direction without oversimplifying
Supporting teams through change
Accompanying teams through real transitions
Creating space for reflection and sense-making
Strengthening ownership instead of resistance
Shaping sustainable ways of working
Embedding new ways of working into everyday practice
Supporting cultural and organisational shifts
Enabling organisations to learn and adapt continuously
Clients
What clients say
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![Veronika Elsener | CMO Victorinox]()
"Natalie impresses me with her sense of collaboration, and her understanding of the mindset shift. She supports and strengthens me in agile transformation in an inspiring and engaging manner."
Veronika Elsener | CMO Victorinox
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![Michael Wicky | Co-founder of bergpunkt]()
“With Natalie, our digital transformation happened quickly and smoothly. She was the cornerstone of every step from strategy to rollout. She impressed with her know-how and her calm and clear nature.”
Michael Wicki, Co-Founder of bergpunkt
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![Matthias Kuhn | Co-Founder and CTO of OPENGIS.ch]()
“The impressive thing about workshops with Natalie is that, even when diving into details, you never lose sight of the big picture. This is how you playfully create concepts as a team out of loose thoughts.”
Matthias Kuhn | Co-Founder and CTO of OPENGIS.ch
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![Zsanett Medvei, GIS Expert and QField Cloud Community Manager]()
"The great thing about working on projects with you is, knowing they'll succeed, no matter how challenging they seem at first."
Zsanett Medvei | GIS Expert and QField Cloud Community Manager
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![Patrick Fromm, Chief Client Officer Merkle DACH]()
"Your ability to spark light in a team at the end of a tunnel is gold. True fact."
Patrick Fromm, Chief Client Officer Merkle DACH
Case studies
Change is everywhere – but clarity is rare.
In each project, I help teams bring structure to complexity and reconnect to what matters: people, purpose and shared direction.
Contact
Natalie Huong
go digital GmbH
mail@nataliehuong.com
(+41) 76 576 26 07