Solution-focused transformation stories from the field.
How clarity, decisions and people create momentum.
Where I work
Where strategy is clear,
but movement is missing.
Where goals exist,
yet priorities compete
and teams struggle to turn direction into action.
Across industries and contexts,
the pattern is often the same:
the challenge isn’t ideas –
it’s turning direction into momentum..
That’s where I step in.
Supporting leaders and teams in turning direction into progress.
Client contexts I work in
I typically work with organisations where direction exists – but momentum is hard to create.
Examples of contexts I’ve supported:
Large, complex organisations – with clear strategy but slow execution and competing priorities
Regulated environments – balancing compliance, risk and the need to change
Swiss SMEs and scale-ups – responding to market change and the impact of new technologies
Leadership teams, startups and founder-led organisations – from purpose and positioning, to strategy and rollout
Across all of them, the challenge is rarely the technology – it’s aligning people, decisions and ownership so movement becomes possible.
At a glance
Multiple
Industries
from finance to retail and beyond
60+
Initiatives
teams supported through change
30+
organisations
across Switzerland and Europe
15
Years
supporting change
Transformation stories
A selection of stories focused on what helped teams move forward.
Joint vision as a shared anchor
A consciously created vision became the shared anchor for collaboration. By aligning first on where they wanted to go together, teams created the foundation for a coherent strategy, clearer priorities, and shared ownership.
From strategy to shared direction
Clarity doesn’t come from more activity.
This story shows how aligning on a shared direction helped teams navigate complexity and create meaningful outcomes across the user journey.
Creating a shared end-to-end customer journey
By listening closely to frontline use cases and prototyping the journey together, scepticism turned into engagement — and a fragmented landscape began to align around a common backbone.
xxx
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zooming in and out to regain orientation
In a complex digital content environment, teams were surrounded by systems, tools and handovers — but lacked orientation on where to intervene for real impact.
By learning to zoom in and out across the full content journey, the team identified the levers that truly shaped the bigger picture and regained strategic clarity.
xxx
yyy
Turning strategy into action
Global technology leader
Even strong strategies can stall if teams don't know how to move from vision to action. This story shows how an organisation turned a complex content ambition into a clear, doable roadmap – with shared priorities and tangible next steps.
Service Blueprint for a content process
Communications unit of a multinational engineering company
To bring structure and alignment into a fast-moving content landscape, a service blueprint helped turn scattered tools and workflows into one clear, shared process – from strategy to execution and learnings.
Bridging UX and tech for smoother collab
Digital experience platform for Swiss financial services
When UX and tech teams don’t share a rhythm, collaboration slows down. Together, we built a clear, human process that connected people across disciplines and turned friction into flow – from concept to go-live.
From friction to flow - clear roles and processes
Swiss financial institution
A shared process and clear ownership turned a fragmented development setup into a smooth, reliable collaboration – easing workload and improving planning across teams.
Going digital without loosing your footing
bergpunkt alpine school
A digital future – rooted in the spirit of the mountains.
Together, we shaped a platform that supports users, guides and administrators – without adding complexity.
Editorial process for strategic and user-focused content
Global communication team of a leading technology company
A global communication team re-established central governance through a guided submission process, enabling strategic topic selection, thought leadership and user-focused content.
Developing a partnership of trust
Swiss financial services company
It is not all about reaching goals and celebrating go-lives.
Let’s talk about how to establish a strong partnership within and across disciplines, teams, companies and borders.
Collaboration with opengis
Entering a new age of cadastral surveying
The aim is to develop an application for an open source geoinformation system that is available to users of cadastral surveying all over Switzerland.
Realigning a running project
Financial institution
What happens when governance is missing, but the project’s already moving?
I stepped in mid-project to bring clarity, define roles, and help a cross-functional team align around a shared roadmap.
Work samples
Waber PPM
Digital business card reflecting the company’s services and expertise - simple and functional
The concept and implementation were completed within just one day, offering a clean, user-friendly design. This rapid turnaround ensured that Waber PPM could quickly establish an online footprint without compromising quality.
This project highlights the agility and efficiency of independent consultants using small-scale digital solutions.
Global multi-category Swiss brand
Crafting a contemporary Marketing Ecosystem
Supporting the world-renowned Swiss brand in analyzing, defining targets, and seamlessly implementing a state-of-the-art marketing organization.
Analysis
Target Picture
Transformation
aufgeblüht
Enabling flourishing collaborations
Beatrice is a solopreneur empowering individuals to harness their inner strength and conquer daily challenges. I supported her in spreading the word about her services and online offerings.
Target group, Personas and needs
Value proposition, products and services
Translating value proposition
Online booking options
From vision to digital reality for an analogue business model
Wissen. Methoden. Sinn.
Supporting a solopreneur in defining target market, business model, value proposition, offering. Designing and implementing a personal brand.
Target Market & Personas
Business Model & Value Proposition
Service offering
Personal branding & design
Website concept, design & Implementation
Marketing Concept
Leaping into the digital future
Knife manufacturer
A multi-channel-capable e-business platform, a high-quality online brand experience and the introduction of direct online sales - these were the goals for positioning the knife manufacturer optimally for the digital future.
Content Strategy & Digital Marketing
Website & E-shop Setup and Rollout
Content processes & production for all products and categories
Product configurator
Gift Finder
Content Hub
CRM strategy
Swiss financial services company
Full service in various business areas: Research, strategy, usability testing, UX, content concept and production, SEO consulting, requirements engineering, implementation and (automated) testing.
Implementation of a public web portal
Website & portal for asset management
SEO and analytics support
Digital candidate journey and careers website
Website and capability portal for wealth management
Swiss credit card provider
A flexible platform creates synergy effects for the credit card provider. A consistent appearance with a lean and high-performant all-in-one system.
Adaptation of concept & design for 4+ websites
Implementation of 4 websites in one system
Implementation of 4 more websites upcoming
Swiss financial services company
Our joint goal: realigning our customers web presence with the goal to make the website more successful, measurable and most of all understandable for users.
User centered design
User journeys and prototype
Usability tests
Concept & content for accounts & cards, mortgages, pension
Swiss credit card provider
Storytelling and Content Marketing
Creating a storytelling format to convey the advantages of a particular credit card in an engaging and motivating style for users.
Storytelling concept
Selection & coordination of copywriters
Coordination of monthly blogposts
Visana health insurance
With the goal to become a digital service leader among the Swiss health insurances our client is seeking to consistently focus on customers and their needs.
Online Strategy
Concept, design and FE implementation for website relaunch
Concept and design for premium calculator
Newsroom organization
Across all these stories, the pattern is simple:
progress happens when clarity meets commitment –
and teams feel safe enough to move.
Contact
mail@nataliehuong.com
(+41) 76 576 26 07
Zurich
Switzerland